We are not your typical watch brand.
We wanted a little space away from the overwhelming noise of branding and technology. We believe freedom is the freedom to choose, to fall in love, to wear what you want, how you want to. It is the Freedom To Exist. That is what inspired Kirsty and Paul to create their own minimalist watch brand - because we wanted to create products free from fast fashion, gender rules and passing trend.
Kirsty and Paul met while creating products for Habitat before both joining Made.com as two of their first employees. That knowledge and experience, combined with a love of classic detailing that make vintage watches truly timeless, inspired them to create fte. We have started our journey with an exquisite timepiece, available in two sizes, that simply tells the time and does so exquisitely well. No logo, No tracking, No beeping or monitoring.
Our approach is simple
When you wear an fte watch, we let the design speak for itself and keep our name hidden where only you can see it.
From the Swiss Ronda mechanism, to the Italian leather strap, to the domed watch glass, to the way that the hands line up with the markings, every detail of the heirloom quality timepiece has been carefully considered and refined until it is perfect. And above all else, we worked closely with our manufacturers and called in all of our favours to keep our products at affordable prices - always.
So that’s who we are. We promise to keep creating considered timepieces that stay true to our love of design. We hope you like them.
Our prices are fair, for design lovers of every walk of life.
We don’t dress things up or hide behind pretty words and design jargon. We let our design speak for itself.
A piece is only finished when it’s been tried, tested, tweaked, changed and we’ve fallen in love with it. If it doesn’t have design details we’re proud of, then we’re not done.