About Us

fte Kirsty Whyte Soho House - Paul Tanner Habitat - Freedom-To Exist - Minimalist Watches - The Times

We are not your typical watch brand

Kirsty and Paul have more than 25 years worth of experience between them of bringing ideas and sketches to life. They met while creating products for Habitat before both joining Made.com as two of their first employees. That knowledge and experience, combined with a love of classic detailing that make vintage watches truly timeless, inspired them to create fte. We have started our journey with an exquisite timepiece, available in two sizes, that simply tells the time and does so exquisitely well.

We wanted a little space away from the overwhelming noise of branding and technology. We believe freedom is the freedom to choose, to fall in love, to wear what you want, how you want to. It is the Freedom To Exist. That is what inspired Kirsty and Paul in 2015 to create their own minimalist watch brand - because we wanted to create products free from fast fashion, gender rules and passing trend.

No logo. No tracking. No beeping or monitoring.

Our approach is simple

When you wear an fte watch, we let the design speak for itself and keep our name hidden where only you can see it.

From the Swiss Made Ronda 763 movement, to the soft Italian genuine leather strap, to the domed hardened watch glass, to the way that the hands line up with the markings, every detail of the heirloom quality timepiece has been carefully considered and refined until it is perfect. And above all else, we worked closely with our manufacturers and called in all of our favours to keep our products at affordable prices - always.

So that’s who we are. We promise to keep creating considered timepieces that stay true to our love of design. We hope you like them.

Kirsty - Creative Director
The creative force behind fte. Kirsty is an award winning designer, with previous experience at Soho House, Heals, Made.com, Tom Dixon, Bhs, Normann Copenhagen and Habitat. Her favourite watch is the Rose Gold & Grey fte3011.

Paul - MD
The logistical, website, product development and financial side of fte. Previous experience with Habitat, Made.com and M&S. Paul has led the development teams of three Design Guild Mark winning projects. His favourite watch is the all black fte4007.


See All Watches



30 Edition Watch


40 Edition Watch

Case Diameter 30mm / 40mm
Case Material Stainless Steel 316L
Case Finish (PVD) polished & brushed
Mechanism Swiss Made Ronda 763 Quartz
Accuracy -10/+20 sec/month
Watch Strap Italian Leather
Watch Weight
27g / 45g
Watch Resist
2 year - READ
Battery Life
3 years

View printable full size guide HERE 

See All Watches