journal

How to Fix Missing GTIN Errors in Google Merchant Center

if you're running google shopping from a shopify store, you've probably seen one of these in merchant center: "limited performance due to missing value [gtin]", or worse, products disapproved outri...

before you rebuild your site, find out if the site is the problem

sales are flat, so the instinct is to rebuild. new theme, new design, maybe a new agency. it feels like decisive action and it's the thing everyone around you knows how to sell you. it's also the m...

your repeat buyers and your one-time buyers are not the same customer

most stores send the same emails, run the same offers, and show the same homepage to everyone. it's the path of least resistance. it's also leaving money on the table, because the person buying fro...

five numbers in your shopify dashboard that actually mean something

shopify gives you a wall of numbers. sessions, conversion rate, returning customer rate, average order value, on and on. most store owners glance at total sales and move on, because the rest feels ...

you don't need more traffic - you're not using the traffic you've got

almost every growth conversation in ecommerce starts the same way: how do we get more traffic. more ads, more seo, more reach. it feels like progress because it's measurable and you can spend money...

most of your customers buy one thing - that's where the money is

here's a number from a real audit. orders with two or more items in them were worth 2.4 times a single-item order. that part isn't surprising - more stuff in the basket, bigger order. the surprisin...