Journal

How to Fix Missing GTIN Errors in Merchant Center

If you run Google Shopping ads from a Shopify store, you have likely encountered one of these warnings in Merchant Center: "Limited performance due to missing value [gtin]" or, worse, products...

Before You Rebuild Your Site, Find the Real Problem

When e-commerce sales go flat, the natural instinct is to rebuild. A new theme, a visual redesign, or maybe hiring a new agency feels like decisive action: and it is the exact project everyone...

Your Repeat Buyers and Your One-Time Buyers Are Not the Same Customer

Most stores send the exact same emails, run the exact same offers, and present the exact same homepage to everyone. It is the path of least resistance. It is also leaving significant money on ...

Five Numbers in Your Shopify Dashboard That Actually Mean Something

Shopify presents you with a wall of numbers: sessions, conversion rate, returning customer rate, average order value, and on and on. Most store owners glance at total sales and move on because...

You Don't Need More Traffic: You're Not Using the Traffic You've Got

Almost every growth conversation in e-commerce starts the exact same way: how do we get more traffic? More ad spend, more SEO content, more social reach. It feels like tangible progress becaus...

Most of Your Customers Buy One Thing: That's Where the Money Is

Here is a striking figure from a recent audit: orders containing two or more items were worth 2.4 times more than a single-item order. That part is not entirely surprising: more items in a bas...