William Knight

William Knight is the Head of Design for Art Dubai group. He first became an ambassador for fte in 2016 whilst in charge of 100% Design.

"I’m a design promoter, currently working on programmes for the two biggest commercial design events in the UK: 100% Design and Clerkenwell Design Week. I’m lucky enough to work at the heart of the design industry in London, across a range of sectors mainly focussed on product, furniture, interior and architectural design.

I get to meet a huge variety of people; designers, manufacturers, organisers, press etc many of whom are at the top of their field. Its this variety and the sheer depth of talent across design in London that has kept me working in this area over the last 17 years. Its a great privilege."

When do you feel most free?
"I feel most free when I’m moving. Ideally under my own steam (cycling) or using the wind (sailing). I’m also grateful for time with my kids, I try to be free of all sorts of things with them - stress, preconceptions, distractions. Its tough, but there is nothing better."

Which Freedom To Exist Watch and why?

"I chose the fte4007 Gunmetal & Black. Its super stylish, sleek and suits the times - elegant, understated and delivers. Its a really nice watch that attracts attention from the right people!"

The Unisex 40 Edition watch combines classic detailing with a modern minimalist finish - branding free. It is incredibly light at just 45g, and super thin at only 11mm.

"I was losing the will to live searching for a ladies watch with a leather strap. My criteria were; long enough strap, easy to read face but not huge numbers, dial not too big and not too small, no fuss, no visible brand name, and elegant. Paul and Kirsty were extremely helpful, and their service and speed was much appreciated. A great brand; I’m glad I found it!

Monica - Customer