Evening Standard

Evening Standard - Freedom To Exist - Kirsty Whyte & Paul Tanner

We are thrilled to have appeared in the Business Section of todays Evening Standard who featured our Freedom To Exist story.

"...Most of us get home from work, gobble dinner and flop in front of a boxset (or, for the three Londoners still in new year’s resolution-mode, hit the gym). Not so Kirsty Whyte and Paul Tanner: she’s the creative director of private members’ club Soho House, he runs Clerkenwell furniture brand Hayche, but when these two reach their Westbourne Park flat of an evening, they “eat a speedy dinner and get to work”.

Work is their “minimalist watches” business Freedom to Exist, so named because the start-up is, explains Whyte, “a side-hustle. It’s always nice to make money while you sleep”.

The office is the duo’s spare room, “with boxes of stock and watch parts everywhere, and a mini post office so we can package everything up and drop it off for delivery on our way to work in the morning”...

As a thank you for coming to our website after reading the Evening Standard story, use the code STANDARD to save 20% on your order. You can read the full article here

"I was losing the will to live searching for a ladies watch with a leather strap. My criteria were; long enough strap, easy to read face but not huge numbers, dial not too big and not too small, no fuss, no visible brand name, and elegant. Paul and Kirsty were extremely helpful, and their service and speed was much appreciated. A great brand; I’m glad I found it!

Monica - Customer