When designing the range of Freedom To Exist watches, our direction from the offset was to use the best quality components that we could, so that the customer would recieve a watch that would last for many years, that they would be able to buy at an amazing price.
With Freedom To Exist being just Kirsty and I, we are able to pass on this saving to the customer.
For the watch case, Stainless Steel was the clear winner, and in particular, the Stainless Steel needed to be 316L, which is found in high end watches. The 316L is low in carbon and will not oxidize or turn black. Our Silver collection of watches has a polished front surface and brushed sides. Our Rose Gold, Gunmetal and Gold families use a PVD coating.