Watches that simply tell the time. Ingenious!

Simple Watch - minimal design - Freedom To Exist - Kirsty Whyte - Soho House

What is it about simplicity that is incredibly appealing to so many of us?

Is it that it means we can match it with many colours and different textures…
Is it that it allows us to mix it with even more simplicity – complimentary and contrasting colours...
Is it that it says to the world, “Look at me with respect, not envy. I am subtle, undemanding, an antidote to life’s complexities.”

Anyone wearing an fte watch exudes a sense of purpose, of quiet confidence and self-assuredness that tells the observer, “I know who I am, what I have to offer my world. I’ve no need to force myself, my opinions or my views onto anyone. When I speak, people naturally listen. They listen because I’m not one to waste words. Not one to waste time – yours or mine.”

If you’re one of these people, you naturally and automatically stand up and speak out where there is a need, as do fte watches. A quietly confident simplicity. Minimal. Precise. Zero waste.

The face, just right.
The colours, quietly elegant.
Each part carefully and purposefully selected.
With passion, creativity and total commitment to the end result.
How wondrous. Such dedication.

Imagine creating your very own ideal watch. What a privilege it must have been for Kirsty, fte’s Creative Director. Watches designed specifically with us in mind, those who appreciate all that is simple, uncluttered, uncomplicated.

A watch created.
One that simply tells the time. How about that!

Many people contribute to the world in ways that complicate their own and others’ lives. Imagine being a part of undoing all this. Imagine if wearing one of these watches subtly influences our mindset, drawing us equally away from the complex, the mundane and ordinary. There is little—if any—value in these. Simple and minimal implies clean, clear and well worth absorbing.

Imagine a person whose prominent characteristic is simplicity. You can imagine this person is someone who can be trusted. What they say, they mean. Promises they make, they keep. What you see on the outside, reflects what goes on in their minds, their hearts. These people, clearly, can be trusted to take care of what’s important to you, valuable to you, precious to you.

These people, like these watches, have no need to yell, to attract attention. There is something about their presence. Perhaps it’s their willingness to be present to others. Perhaps it’s that they don’t feel the need to be told they matter, simply, clearly, because they know that themselves, that they matter. They know this and they are free of ego. They know they are free to exist, they are free to live life to its fullest.

Watches that are Timeless, Comfortable, Unobtrusive.
Watches that reflect Honesty, being Considered and Considerate.

24/7 freedom… Freedom to use time wisely. Freedom to live fully. Freedom to exist.

See our full range of minimal watches

"I was losing the will to live searching for a ladies watch with a leather strap. My criteria were; long enough strap, easy to read face but not huge numbers, dial not too big and not too small, no fuss, no visible brand name, and elegant. Paul and Kirsty were extremely helpful, and their service and speed was much appreciated. A great brand; I’m glad I found it!

Monica - Customer