The Analogue Watch is Here to Stay


In so many areas of our lives we’ve embraced technology; most of us regardless of age, have become part of this age of technology.

Technology has its place – that’s for sure – making life so much easier in so many ways. Smart phones and watches, touch screens, incredible cinematic style television screens for our homes that have the most brilliant and beautifully natural colours, together with accompanying sound systems that make us feel we’re there, present in that cinematic moment in the comfort of our technology controlled theatre style reclining lounge chairs.

And then there are the wonderful apps to make every part of our day simpler, easier, less complicated and giving greater certainty. We can be picked up from almost anywhere using an app and driven safely to our homes. We can order our favourite restaurant quality meals delivered door-to-door. And then there’s the shopping. Let’s not go down that rabbit hole! So many opportunities to shop online to purchase anything we want, including watches of course, to be despatched from anywhere in the world and delivered to the other side of the planet, often in a matter of days. Truly extraordinary.

Watches first went commercially digital, way back in the early 1970s. The first one cost a whopping £1,000 or thereabouts; around £6,000 today. Before the end of that decade, a digital watch could be bought for around £5. It took the world by surprise and we got caught up by this new technology that had us buying up on these digital watches which before long, were sold as solar powered digital watches. No more winding and even batteries weren’t needed.

Although these were popular at the time, many people still returned to the standard analogue watch, now with batteries to keep them going for years in some cases, winding no longer a requirement.

In more recent years it’s become the smart watch that’s taken people’s interest. These watches do so much more than tell the time.

Technology continues to fascinate, to attract, to appeal to many, especially the younger technology savvy generation.

Still, there are many who find a picture continues to say a thousand more words than technology, as both an accessory and a practical tool to tell time.

The analogue watch may not be for everyone, just as the Freedom to Exist watch is not for everyone. Its simplicity – no numbers, no ticking, no alarms – is for simply telling time and looking good on one’s wrist while doing so. Simple bands, round faces, free of jewels and any razzmatazz to dazzle the wearer; just watches that are easy to wear, easily adjustable, no skill needed. Simply remove from the elegant packaging, fit and adjust to the size of your wrist and voila, ready to start the day, with simplicity, accuracy, charm and beautiful elegance.

The analogue watch is here to stay.

"I was losing the will to live searching for a ladies watch with a leather strap. My criteria were; long enough strap, easy to read face but not huge numbers, dial not too big and not too small, no fuss, no visible brand name, and elegant. Paul and Kirsty were extremely helpful, and their service and speed was much appreciated. A great brand; I’m glad I found it!

Monica - Customer