Your Feed Is Leaking Revenue: First We Find Out How Much, Then We Fix It
Your store sends Google a feed of your products every day. When that feed is missing identifiers (or has the wrong ones), Google cannot classify your products correctly, causing listings you have already paid to run to underperform. An audit isolates exactly where revenue is leaking, then we fix it.
Step One: Isolate the Status
You cannot fix what you cannot see. Our audit reads your Merchant Center, product feed, and analytics setup to surface exactly where visibility and revenue are leaking: missing GTINs, wrong identifier settings, disapprovals, and untracked traffic. You receive findings ranked by financial impact, explained in plain English.
The Gold Audit already includes a full technical and feed review, making it the natural place to start.
Step Two: Fix What We Find
Feed & GTIN
GTIN sourcing, validation, and bulk implementation. Identifier settings corrected. Variant mapping and feed rules built to clear disapprovals.
Google Suite
Merchant Center configured properly. GA4 and Search Console switched on and tracking so you can see what your ad spend is doing.
Because every catalogue is different, the fix is scoped and priced strictly from what the audit finds: no guesswork or padded estimates. It is one-off work: no ongoing retainer, nothing to cancel, and you only fix what is worth fixing.
GTIN and Google setup recently completed for The Trove and Studio Atkinson: two premium British furniture and homeware brands on Shopify. Exactly the kind of product-heavy, detail-rich catalogue where this work pays off, built on 20+ years of retail and product experience.
Questions, Answered Plainly
What is a GTIN and why does my store need one?
A Global Trade Item Number (usually a UPC, EAN, or ISBN barcode) that Google uses to recognise your products and match them to searches. If your products have GTINs and you do not submit them, Google limits their visibility. Adding them correctly improves discoverability directly.
Where do GTINs go in Shopify?
In the "Barcode" field within each product's inventory settings, or in bulk via your product feed. We handle the bulk implementation so you do not have to touch products one by one.
What if my products do not have GTINs?
Handmade, custom, or own-brand items often do not have a manufacturer GTIN. The fix is setting identifier_exists = false correctly and supplying brand and MPN data instead. Getting this wrong is one of the most common reasons products get disapproved.
Why do my products show "limited performance" or "missing GTIN" in Merchant Center?
Usually Google believes a GTIN exists but you have not submitted it, or you have submitted an invalid one. We diagnose the exact cause and resolve it across the whole catalogue.
Do you only work with furniture and homeware brands?
That is where our retail background adds the most value, so it is our sweet spot: but any product-heavy Shopify store with real catalogue complexity is a good fit.
Is this a one-off project or an ongoing contract?
One-off by design. We set it up properly, hand it over, and you are free to walk away. An annual tune-up is available if you would like us to keep it current.
What Is Your Feed Already Costing You?
Start with an audit. We will show you exactly where your feed is leaking (and what it would take to fix it) before you commit to anything.