The 14-Point Strategic Shopify Audit Framework
A complete, human-analyzed read of your Shopify store. We evaluate your historical order data, conversion rate experience, and technical catalog structure to uncover hidden profit leaks and growth levers.
1. Data & Revenue Intelligence (Points 1–5)
Standard dashboards show surface-level sales. We run custom pattern-matching across your raw order exports to evaluate true buyer behavior, cohort retention, and basket combinations.
Cohort & LTV Curves
Mapping exact day-count reorder patterns and repeat customer value across 30, 60, and 90+ day windows to pinpoint drop-offs.
Basket Velocity & Multi-Item Bundling
Identifying exact product combinations shoppers naturally purchase together to build high-converting bundles and raise Average Order Value (AOV).
Variant & Option Friction
Uncovering specific sizes, finishes, colors, or technical options that trigger abnormally high checkout abandonment or stock stagnation.
Replenishment & Consumption Windows
Calculating the precise product lifespan or usage cycle to optimize automated post-purchase email timing and reorder prompts.
Entry-Product Contribution
Identifying which specific first-time purchase items convert buyers into high 90-day Customer Lifetime Value (LTV) accounts versus single-item churners.
2. Conversion Rate & Site Experience (Points 6–10)
We evaluate your store’s core user journey through a retail-focused lens, identifying design friction, clarity gaps, and missed cross-sell touchpoints.
Homepage & Brand Value Proposition
Evaluating immediate value clarity, offer hierarchy, and above-the-fold engagement to ensure high-intent browsers stay on site.
Collection Grid & Navigation Flow
Auditing category structures, filtering logic, and pathing friction from initial landing pages down to product discovery.
Product Detail Page (PDP) Friction
Inspecting size and specification guidance, product media layout, stock status displays, and swatch option presentation.
Cart & Drawer Cross-Sells
Evaluating free shipping progress bars, slide-out cart upsells, and friction points before the customer enters checkout.
Checkout Journey & Trust Signals
Identifying drop-off triggers across shipping calculations, express payment options, and trust reassurance elements.
3. Technical & Catalog Structure (Points 11–14)
A deep check under the hood to ensure technical setup, feed accuracy, and search capabilities are fully supporting store performance.
Product Feed & Metafield Health
Reviewing catalog feed completeness, variant structure, and product tagging accuracy for Google, Meta, and marketing channels.
Site Speed & Mobile Performance Blockers
Identifying visual load delays, script bloat, or UI bugs impacting mobile buyer momentum and mobile conversion rates.
Search & Discovery Usability
Auditing internal site search accuracy, zero-result search queries, and auto-suggest performance for high-intent browsers.
Post-Purchase & Customer Loop
Evaluating order confirmation flows, transactional messaging touchpoints, and return or exchange friction points.
Ready for a Complete Read of Your Shopify Store?
Get our full 14-point analysis, 60-second video overview, 90-day execution roadmap, and guaranteed 6-month follow-up re-audit.